Friday, 24 March 2017
Thursday, 23 March 2017
Wednesday, 22 March 2017
Pitch Reflection
How well I think that I and my partner had carried out gathering research is that very well, As we had did visual primary reaches as we had go up to our potential target audience and ask them about the idea of the advert and there had responded positively to the advert idea as there had liked it and gave us other film that the idea could relate to. The product research we had go to shelves spaces in shops that we could by Terry's orange chocolate and saw the placement of the chocolate as it was placed at eye level we had also seen the chocolate around the treys orange to see the potential target market, we had also seen that all of the chocolate that where around the terry orange where sharing chocolate including the Terry's orange chocolate.
How well that we had presented our pitch was very well as this was indicated towards the end when the audience we were presenting to had final question, we quite minimal, as we had answer questioned that we had already said as we where repeating our selfs. I think the idea went well as we had integrated an older Terry's advert to a modern day scenes, as they had used a theme of Indiana jones and where had modified it to a more updated film of Jason Bourne.
I think that we had presented our research clearly as we had shown real life example that helped us with the representation of our idea and shown real primary research such as the interview and graphs that we had did on our target audience.The research that we had mostly include was interpreted into the final idea of the advert.
How we would improve our pitch is first of all I would had filmed the advert in a draft style to visual shows of the potential that our advert would look like. What other element of content that I would place in our advert to improve it is the genre of music that we would use, what I would have done is that I would placed potential soundtrack that would be placed in the advert.
Research improvement that I would have done is the research of the e-thos of the client as I would show and develop the clarity of link of the e-thos. What research other rears that i would have done is asked our audience what type of genre music that we could have is to getting a more valid reasons to get example of potential music that we would use.
The improvement that I would done on the presentations is, the clarity of it, as for some area of the pitch we had only given a point and example but didn't explain of why we had used it, as an improvement i would only include section that are relevant to the main of the advert. I would also improve the order that we had presented out pitch as we had shown the primary audience research towards the begging rather them towards the end to give our audience a better understanding.
How well that we had presented our pitch was very well as this was indicated towards the end when the audience we were presenting to had final question, we quite minimal, as we had answer questioned that we had already said as we where repeating our selfs. I think the idea went well as we had integrated an older Terry's advert to a modern day scenes, as they had used a theme of Indiana jones and where had modified it to a more updated film of Jason Bourne.
I think that we had presented our research clearly as we had shown real life example that helped us with the representation of our idea and shown real primary research such as the interview and graphs that we had did on our target audience.The research that we had mostly include was interpreted into the final idea of the advert.
How we would improve our pitch is first of all I would had filmed the advert in a draft style to visual shows of the potential that our advert would look like. What other element of content that I would place in our advert to improve it is the genre of music that we would use, what I would have done is that I would placed potential soundtrack that would be placed in the advert.
Research improvement that I would have done is the research of the e-thos of the client as I would show and develop the clarity of link of the e-thos. What research other rears that i would have done is asked our audience what type of genre music that we could have is to getting a more valid reasons to get example of potential music that we would use.
The improvement that I would done on the presentations is, the clarity of it, as for some area of the pitch we had only given a point and example but didn't explain of why we had used it, as an improvement i would only include section that are relevant to the main of the advert. I would also improve the order that we had presented out pitch as we had shown the primary audience research towards the begging rather them towards the end to give our audience a better understanding.
Tuesday, 21 March 2017
Monday, 20 March 2017
Monday, 2 January 2017
ASA Research
What
is the background of the ASA?
Committee
of Advertising Practice also know at CAP, that was introduced in 1961. There
were -primarily responsible for the constant revising and updating of the
British Code of Advertising, But later on in th year it was replaced by the ASA
also known as Advertising Standards Authority that adjudicate on
complaints that advertisements have breached on the new Code.on TV,
or take down the whole advert
together.
What
is the role of the ASA in the
regulation of advertisements?
ASA
is an organisations that
started 1961 in that condemns the legal and ethical of advertising,
the type of advert that ASA regulate are, Alcohol, Gambling, Food and soft
drinks, Health and beauty products and Tobacco. How the ASA are funded is by
the advertisies as
there pay the ASA orginisations to
control and rule out the codes for the advertisers.
What
is the legal standing of the ASA in relation to Ofcom?
ASA
are an legalisations
organization that Controls the advertising industry in the UK. ASA have
the duty to view at all of the advert that they moderate to identify if the
content of the advert breaks the rules that the ASA state any codes that the
advert has broken, if there are any rules that are broken in an advert, the
producers of the advert will need to take out a few parts for it to be on TV,
or take down the whole advert together.
What
are the procedures of the organisation?
How
a complaint is made is through the ASA website as there, is a dedicated section
where an audience could go a make a complaint about a advent that they may be
offensive to them or harm to them. What happens when a complaint is made is
that. What the compliant of the advertisement is judgmental on is does it
include only harm or detriment has happens or may happen, is there any
explicit content shown in the advert, offensive behavior and if there is an
homophobic behaviour.
1. First you submit a complaint
2. Then the ASA assesses your complaint
3. Resolving the complaint of the advert
4. Investigating to the final ruling
5. Ruling and publication to set a final verdict.
What
are the key parts of the code
governing food and soft drink advertising and children and advertising that you
think will be important to bare in mind for your advert?
The
key parts that will be important when producing my food and drinks advert is
that the advert will have to be honest to the audiences as i will
have to add truthful information
to
the audience,
The
advert should also be legal as the actions in the advert and it also should be
decent to the audience. The adverts should not inculed any violence
actions,
that may influence
the
children to do as this means that the adverts should not inculed
imitable behaviour.
Choose
at least 4 TV Advertising case studies of (two) problematic food and soft
drink advertising and (two) children and advertising?
Two problematic advert
What is the background of the ASA?
Committee
of Advertising Practice also know at CAP, that was introduced in 1961. There
were -primarily responsible for the constant revising and updating of the
British Code of Advertising, But later on in th year it was replaced by the ASA
also known as Advertising Standards Authority that adjudicate on
complaints that advertisements have breached on the new Code.on TV,
or take down the whole advert
together.
What is the role of the ASA in the regulation of advertisements?
ASA
is an organisations that
started 1961 in that condemns the legal and ethical of advertising,
the type of advert that ASA regulate are, Alcohol, Gambling, Food and soft
drinks, Health and beauty products and Tobacco. How the ASA are funded is by
the advertisies as
there pay the ASA orginisations to
control and rule out the codes for the advertisers.
What is the legal standing of the ASA in relation to Ofcom?
ASA
are an legalisations
organization that Controls the advertising industry in the UK. ASA have
the duty to view at all of the advert that they moderate to identify if the
content of the advert breaks the rules that the ASA state any codes that the
advert has broken, if there are any rules that are broken in an advert, the
producers of the advert will need to take out a few parts for it to be on TV,
or take down the whole advert together.
What are the procedures of the organisation?
How
a complaint is made is through the ASA website as there, is a dedicated section
where an audience could go a make a complaint about a advent that they may be
offensive to them or harm to them. What happens when a complaint is made is
that. What the compliant of the advertisement is judgmental on is does it
include only harm or detriment has happens or may happen, is there any
explicit content shown in the advert, offensive behavior and if there is an
homophobic behaviour.
1. First you submit a complaint
2. Then the ASA assesses your complaint
3. Resolving the complaint of the advert
4. Investigating to the final ruling
5. Ruling and publication to set a final verdict.
1. First you submit a complaint
2. Then the ASA assesses your complaint
3. Resolving the complaint of the advert
4. Investigating to the final ruling
5. Ruling and publication to set a final verdict.
What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
The
key parts that will be important when producing my food and drinks advert is
that the advert will have to be honest to the audiences as i will
have to add truthful information
to
the audience,
The
advert should also be legal as the actions in the advert and it also should be
decent to the audience. The adverts should not inculed any violence
actions,
that may influence
the
children to do as this means that the adverts should not inculed
imitable behaviour.
Choose at least 4 TV Advertising case studies of (two) problematic food and soft drink advertising and (two) children and advertising?
Two problematic advert
Why the tango advert would be a problematic advert is because it contains imiatable behaviour, which means that a younger view could recreate the scene in the advert that would harm other, as there is a man that goes around after you have drunk the Tango to slap you. As is the ASA regulations, it say that all advert before the watershed hour must not contain any behaviour of violence to one another.The complaint that were received had said that it was risk of harming each from a younger prospective. As doctors said that kids where tangoing each other that perforate there ear drums.
The Pot noodle advert was banned by the ASA as it had received complaints from the public of having a sexual representation. As there is man that is walking into a restaurant to his friends with a horn in is trousers which is meant to represent a erect penis which give is a inappropriate look to it. As the public said to the ASA that that advert was not suitable for children and to be placed before the watershed hour. As the advert had used comments and action that weren't suitable.
Two children advert
The Moneysupermarket.com advert was the most complained advert of 2016 as it has received 1,063 complaints, as the the advert was not upgraded. We can see in the advert that bodyguard Gary dressed in a suit with sunglasses on, starts to dance at a rally. The complaints where the the dancing was overly sexual and not allowed to be seen by kids, but however this was seen go be in a funny manner.The response from the complaints showed that they had found the dance moves distasteful. Dispute this not being banned, it has contain content that may offend a lot of people which mat help us to stay away from this type of advert.
The Heinze Beans can Song is a advert that is a problematic for children as this was banned from the ASA, as in the advert it is given you instruction on how to build your own drum out of a can. The ASA had said that they had received complaints that the advert shows instructions that may harm the younger age group, as they could be cut by the sides of the can as this is a risk. The amount of complaints that the ASA received from this was 3 that said that the advert encourage behaviour that is harmful.
Sunday, 1 January 2017
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