Is your advert fit for purpose?
The brief had said that the advert had to to be near or at least 30 seconds long in duration, it had also said that the advert should had have a representation of relating to the new and old audience through the re-branding of the advert. Our advert was 33 seconds long which was 10% above what we had needed , which had placed us in the save zone. The re-brand that we had integrated into our design was the revamp of the old advert, which we had developed to a modern film of Jason boune, we wanted it to appeal to our target market of 16-25, but due to the re-vamp and the similarities of the ldea advert has helped us to appeal to our secondary audience of 50 year old and older. The brief had also said that the advert was going to be aired at prime time which was implied into the advert successfully, as we did not included in immutable behaviour and violence which had prevented our advert from being aired on prime time TV.
Clarity of communication
How we had pitched our idea, was through a PowerPoint presentation that we had presented to our class which was in the region of the target market that we were aiming to appeal the advert to. Our ideas was presented in a clear manner, as we had projected the idea out clearly to them and had a representation in our minds what the final outcome of there advert would look like. How we know that the idea was projected effectively was that the response that we had got back were positive and the question that we were asked was logistical question such as what location we would film if the original location was not available. There wasn't any true question towards the Idea of the advert as we had assumed that the idea of success and would appeal to our primary target market as we had re-branded the advert to bring across the idea as relatable to them.
Appropriateness to audience compared with original intentions.
How our advert was intent to appeal to the target audience is through the type of film that we have influenced into our advert, as we had used a modern film of Jason Bourne where our target audience would relate. how this was shown was that we had interviewed our target audience asked them a question of do there enjoy the Jason Bourn Franchise? and we had got a positive response from our interview, how we had said this idea was being brought across is through the costume as in the Jason Bourne film we see that the agents wear a suit and Jason the one on the mission where everyday clothes. We had also placed a important prop in the film to show a representation of the chocolate being important was through the brief case and it gave a sense that there is important in the brief case which had appealed to the audience that Terrys Chocolate oranges is important file and you need to get it.
Effectiveness of techniques.
The type of camera language that we ad used is that we had used a lot of track shot in our advert, why we had integrated this into our advert was to make it seem fast paces and lively as possible, as this also made the actions of screen feel more full, the impact that this created is that it made it more engaging to watch as we are following the actors on seen through there actions. The editing effects that we had placed in our advert was that we had colour graded and added effect such as the letter box effect with made the ratio of the screen to become cinematic, why we had placed this into our advert was to match the genre of the advert with was action/thriller , and we wanted the coloured to pop and be dark at the same time and the letter box effect made the advert feel like a action film. We had also mixed together the sounds on screen, as we had placed sound effects on and recreated diegetic sound through sound effects, why we had did this is that the sound through the camera was not emphsised and distinguished across, the impact that the mixing had on the advert was that it made the advent seem more real and we could hear sound that the audience would usually hear , but in a clear way.
Effectiveness of content.
Overall over advert starts with the dad family member leaving his home , and then wee see that in fact that he is in a case with advert , that we later seen that there are racing to get a brief case, that we later discover that there was something golden in the brief case and was a Terry's chocolate orange. A specific section in the advert that engages with the audience is that there is with holding information placed as wee see at 0:01 that the dad family figure has got the brief case and open it to see a bright light to represent something heaviness and later see it was a Terry's chocolate orange. We also see entertainment placed in the advert , we see this at 0:27 where there is a chase and there is an agent that get hit from the trolley , what this aspect doesn't it to create something silly to make the audience react and this would allow for the advert to become recognised by the audience.
Effectiveness of conventions.
The convention that we had implied towards our advert through the action/thriller genre, as that we include a representation of goodies and baddies as there was a clear outline you was good and bad in the film , to shows that there is are some intention between them, the effect that this had on the advert was that it made and showed a side that the audience showed be routing for and hoping to get the prize at the end we see this at 0:25 . We then also placed a chase that would represent a cat and mouse case and there is one other chasing to was the end product, we also placed a mission that the goodies had to complete to get a reward at the end was a Terry's Chocolate Orange, the effect that this created toward the advert is that it implied that there was a duty to be done and a reward to be handed. We had implied an convention of intense music to show the tension in the scenes and to keep the audience off there seat, the effect that this had on the advert was it allowed to denote the convention across in a clear tone.
Impact of work.
The message that we are trying to emphasise across our advert towards our audience was the slogan of "love it to bits", as our advert had a representation of our main actors risking his life for the Terrys chocolate orange, as he is being chased by agents to get to the brief case were the chocolate orange is placed, as he has to dodge the agents in order to get there we see this at 0:17, this gave a message of risk your life for what you love. The newer and old audience could relate to the advert through the style as we had the maintain the quest that we had seen in Terrys Chocolate Orange previous advert where it had the fell of Indian Jones, what we had did is that we had created a modern re-vamp of the advert to relate to Jason Bourn , which had relate to the newer and younger audience and related it to the film that they have watched , we had also said that our primary audience was 16- 24 and our secondary advert was 50-70, we have successfully implied both segments to the advert.
Technical Qualities.
Our filming overall was quite successful , but however we had ups and down during the production of the advert. The first problem that we had during the production was that the day that we had to film the chase scene was not possible as the actors where unable to come to the shoot, what we had did is that we had reorganised a date the start filming , but however we had came across a problem that the day of filming as we had initially said that we was meant to film in the morning at 7am but the crew and cast were unable to make it because it was to early we had rescheduled on the same day and filmed at 7pm during the golden hour to get the sunset that we would see in the morning. We had also encountered another problem that the main actors that was running in the chase scenes had to be in the begging of the advert , and had an ankle injure occurred which meant that he was unable to run, we had let him rest for 3 day to see if it was possible for him to walk, and we had scheduled it on a day and had to take a gamble if he was able to walk , this was successful and had wrapped up the production of the advert.
Aesthetic Qualities.
How the look of the advert came out was great, and through the mise-en-scenes that we had implied to the advert. Through the costume aspect we had placed was emphasise really well because we had denote the agents clearly as they had wore a uniform of shirt and tie, to represent that the chase was serious, the setting that we had was an contrast as there was a home that represented comfort and there was a run down bridge to shows the ruff and uncomfortable location , For the character was had showed the main advert had a representative of a family member which its look more relate-able for the audience. For the area we had placed it in a modern time area , I think this was emphsise through the costume and the music as it showed that the advert was in a present time. Overall the aesthetics of the advert has been portrayed in a unique and modem way as it meet the tone and look of the genre we had of action/thriller.
The brief had said that the advert had to to be near or at least 30 seconds long in duration, it had also said that the advert should had have a representation of relating to the new and old audience through the re-branding of the advert. Our advert was 33 seconds long which was 10% above what we had needed , which had placed us in the save zone. The re-brand that we had integrated into our design was the revamp of the old advert, which we had developed to a modern film of Jason boune, we wanted it to appeal to our target market of 16-25, but due to the re-vamp and the similarities of the ldea advert has helped us to appeal to our secondary audience of 50 year old and older. The brief had also said that the advert was going to be aired at prime time which was implied into the advert successfully, as we did not included in immutable behaviour and violence which had prevented our advert from being aired on prime time TV.
How the look of the advert came out was great, and through the mise-en-scenes that we had implied to the advert. Through the costume aspect we had placed was emphasise really well because we had denote the agents clearly as they had wore a uniform of shirt and tie, to represent that the chase was serious, the setting that we had was an contrast as there was a home that represented comfort and there was a run down bridge to shows the ruff and uncomfortable location , For the character was had showed the main advert had a representative of a family member which its look more relate-able for the audience. For the area we had placed it in a modern time area , I think this was emphsise through the costume and the music as it showed that the advert was in a present time. Overall the aesthetics of the advert has been portrayed in a unique and modem way as it meet the tone and look of the genre we had of action/thriller.
