Evaluation of final TV advertisement

Is your advert fit for purpose?

The brief had said that the advert had to to be near or at least 30 seconds long in duration, it had also said that the advert should had have a representation of relating to the new and old audience through the re-branding of the advert. Our advert was 33 seconds long which was 10% above what we had needed , which had placed us in the save zone. The re-brand that we had integrated into our design was the revamp of the old advert, which we had developed to a modern film of Jason boune, we wanted it to appeal to our target market of 16-25, but due to the re-vamp and the similarities of the ldea advert has helped us to appeal to our secondary audience of 50 year old and older. The brief had also said that the advert was going to be aired at prime time which was implied into the advert successfully, as we did not included in immutable behaviour and violence which had prevented our advert from being aired on prime time TV.

Clarity of communication

How we had pitched our idea, was through a PowerPoint presentation that we had presented to our class which was in the region of the target market that we were aiming to appeal the advert to. Our ideas was presented in a clear manner, as we had projected the idea out clearly to them and had a representation in our minds what the final outcome of there advert would look like. How we know that the idea was projected effectively was that the response that we had got back were positive and the question that we were asked was logistical question such as what location we would film if the original location was not available. There wasn't any true question towards the Idea of the advert as we had assumed that the idea of success and would appeal to our primary target market as we had re-branded the advert to bring across the idea as relatable to them.

Appropriateness to audience compared with original intentions.

How our advert was intent to appeal to the target audience is through the type of film that we have influenced into our advert, as we had used a modern film of Jason Bourne where our target audience would relate. how this was shown was that we had interviewed our target audience asked them a question of do there enjoy the Jason Bourn Franchise? and we had got a positive response from our interview, how we had said this idea was being brought across is through the costume as in the Jason Bourne film we see that the agents wear a suit and Jason the one on the mission where everyday clothes. We had also placed a important prop in the film to show a representation of the chocolate being important was through the brief case and it gave a sense that there is important in the brief case which had appealed to the audience that Terrys Chocolate oranges is important file and you need to get it.

Effectiveness of techniques.

The type of camera language that we ad used is that we had used a lot of track shot in our advert, why we had integrated this into our advert was to make it seem fast paces and lively as possible, as this also made the actions of screen feel more full, the impact that this created is that it made it more engaging to watch as we are following the actors on seen through there actions. The editing effects that we had placed in our advert was that we had colour graded and added effect such as the letter box effect with made the ratio of the screen to become cinematic, why we had placed this into our advert was to match the genre of the advert with was action/thriller , and we wanted the coloured to pop and be dark at the same time and the letter box effect made the advert feel like a action film. We had also mixed together the sounds on screen, as we had placed sound effects on and recreated diegetic sound through sound effects, why we had did this is that the sound through the camera was not emphsised and distinguished across, the impact that the mixing had on the advert was that it made the advent seem more real and we could hear sound that the audience would usually hear , but in a clear way.

Effectiveness of content.

Overall over advert starts with the dad family member leaving his home , and then wee see that in fact that he is in a case with advert , that we later seen that there are racing to get a brief case, that we later discover that there was something golden in the brief case and was a Terry's chocolate orange. A specific section in the advert that engages with the audience is that there is with holding information placed as wee see at 0:01 that the dad family figure has got the brief case and open it to see a bright light to represent something heaviness and later see it was a Terry's chocolate orange. We also see entertainment placed in the advert , we see this at 0:27 where there is a chase and there is an agent that get hit from the trolley , what this aspect doesn't it to create something silly to make the audience react and this would allow for the advert to become recognised by the audience.

Effectiveness of conventions.

The convention that we had implied towards our advert through the action/thriller genre, as that we include a representation of goodies and baddies as there was a clear outline you was good and bad in the film , to shows that there is are some intention between them, the effect that this had on the advert was that it made and showed a side that the audience showed be routing for and hoping to get the prize at the end we see this at 0:25 . We then also placed a chase that would represent a cat and mouse case and there is one other chasing to was the end product, we also placed a mission that the goodies had to complete to get a reward at the end was a Terry's Chocolate Orange, the effect that this created toward the advert is that it implied that there was a duty to be done and a reward to be handed. We had implied an convention of intense music to show the tension in the scenes and to keep the audience off there seat, the effect that this had on the advert was it allowed to denote the convention across in a clear tone.

Impact of work.

The message that we are trying to emphasise across our advert towards our audience was the slogan of "love it to bits", as our advert had a representation of our main actors risking his life for the Terrys chocolate orange, as he is being chased by agents to get to the brief case were the chocolate orange is placed, as he has to dodge the agents in order to get there we see this at 0:17, this gave a message of risk your life for what you love. The newer and old audience could relate to the advert through the style as we had the maintain the quest that we had seen in Terrys Chocolate Orange previous advert where it had the fell of Indian Jones, what we had did is that we had created a modern re-vamp of the advert to relate to Jason Bourn , which had relate to the newer and younger audience and related it to the film that they have watched , we had also said that our primary audience was 16- 24 and our secondary advert was 50-70, we have successfully implied both segments to the advert.

Technical Qualities.

Our filming overall was quite successful , but however we had ups and down during the production of the advert. The first problem that we had during the production was that the day that we had to film the chase scene was not possible as the actors where unable to come to the shoot, what we had did is that we had reorganised a date the start filming , but however we had came across a problem that the day of filming as we had initially said that we was meant to film in the morning at 7am but the crew and cast were unable to make it because it was to early we had rescheduled on the same day and filmed at 7pm during the golden hour to get the sunset that we would see in the morning. We had also encountered another problem that the main actors that was running in the chase scenes had to be in the begging of the advert , and had an ankle injure occurred which meant that he was unable to run, we had let him rest for 3 day to see if it was possible for him to walk, and we had scheduled it on a day and had to take a gamble if he was able to walk , this was successful and had wrapped up the production of the advert.

Aesthetic Qualities.

How the look of the advert came out was great, and through the mise-en-scenes that we had implied to the advert. Through the costume aspect we had placed was emphasise really well because we had denote the agents clearly as they had wore a uniform of shirt and tie, to represent that the chase was serious, the setting that we had was an contrast as there was a home that represented comfort and there was a run down bridge to shows the ruff and uncomfortable location , For the character was had showed the main advert had a representative of a family member which its look more relate-able for the audience. For the area we had placed it in a modern time area , I think this was emphsise through the costume and the music as it showed that the advert was in a present time. Overall the aesthetics of the advert has been portrayed in a unique and modem way as it meet the tone and look of the genre we had of action/thriller.

Advert

Production Log 7

What progress did you make since your previous entry?

This week what we had did is that we had filmed the beginning of the advert , which was where the main actor has go out of the how and flowed with the case scene sequences. What we had also did was that we had uploaded the final footage and added it to the cut of the advert, and we had polished it up by adding effects and filter to the footage and we had created the final cut of the advert and rendered it and uploaded it to youtube.

What logistical challenges did you face and how did you overcome them?

The logistical challenges that we had faced this week was that that the main actor had an injuring on his ankle, which meant that he was unable to walk in the advert, which had meant we had to postpone the filming to later on in the week, we had let the actor rest for 3 days for him to recover and he had filmed the beginning of the advert.

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we had faced this week was when we had to render the final cut of the advert , we had came across a problem of where the disk file was full and was unable to save the footage, how we had resolved this was that we had changed the location  of where we saved it to the local sharing macintosh hard drive.

What targets do you aim to achieve before your next entry?

I do not have have anything left for next week , as we had uploaded the final cut of the advert. I wish to create for advert in the future as it is a simple but effect concept of shown a small narrative.

 

Production Log 6

What progress did you make since your previous entry?

What we had did this week was that we had film the ending of the advert , as we had film the reveal of the Terry's Orange chocolate and had also film potential ending that we could have as our ending. We had also continued to edit the advert, what we had did is that we had colour graded the shot to a more serious tone to it and also also stitched together the ending a had colour graded it to a more warm and comforting colour of orange.

What logistical challenges did you face and how did you overcome them?

The logistical challenges that we had faced this week was that the filming  the rest of the beginning and the ending of the advert at our second location , was the actors that we initially wanted to get was confirmed but the fact that the actors had no transport on coming to the location because it was a bank holiday and some trains and buses did not work. what we had did is that we had filmed the ending of the advert and had re-schedule for the beginning of the advert to be shot sometime next week.

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we had faced this week was film for one of the shot where a bright light came out of the brief case , to represent the chocolate is heaven. The light effect was hard as it kept falling and not standing up when opening the chase, how we had resolved this was that we had used tape to stick down the light

What targets do you aim to achieve before your next entry?

The target that we have for our next week entry is to film the beginning of the advert due to the logistical problem that we had. We would also like to add and edit the last shot of the advert and start to come to a final cut of the advert.

 

Production Log 5

What progress did you make since your previous entry?

What we have did this week was that we had started on the post-productions stage of the advert, what we had to do is that we had first uploaded the footage, to the editing programme of Final cut x , then we started to to stick together the footage into a time-line, we had then seen that the advert was 54 seconds and saw that we had to cut it down as we are doing , but so far got it down to 33 seconds, with the re-placement shots of the scene from second location.

What logistical challenges did you face and how did you overcome them?

We did not face an logistical challenges this week as we had orginsed everthing that we were going to do this week, had had remember the memory card, as this was a concenerbecuase it had in previouse project, but we had it.   

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we had faced this week was the process on creating a new project kept leading up to the time line of the previous work that we had did is that we did the documentary. We did not want to mix the footage and the sound file with the documentary as this would be harder to work around with, so what we had did is that we had closed and then open Final cut pro , on it own and has go to file and to new project, which had allowed us to get a clear time line.

What targets do you aim to achieve before your next entry?

What I would like to achieve next week is that we would like to film he ending and the beginning of the advert, which has it location at Ben`s house , we were unable to do it this week so we has pros-pone it to next week.We also what to continue to edit the advert, and would like to edit the sound and to recode and placed the dialogue towards the end.

Production Log 4

What progress did you make since your previous entry?

The progress that I have made this week is that I had compleated the section section of pre-production paper work. We had also filmed our chase scene sections of our advert at brick lane. 

What logistical challenges did you face and how did you overcome them?

The logistical challenges that we had faced on that day was the timing, and the communication between each other. As we had planned and agreed to film the scene, at 7 am at brick lane, as the area would be quite and less crowded at that time. What had happened is that the crew and cast, did not wake up at that time, as it was to early for them, what we had did is that we had re-planned the timing on the same day to be filmed at 7 pm at brick lane, as the sun would start to go down , and would allow us to get the perfect lighting and minimal crowd around us. We had changed the cast number of agents, as we had through that there we to many character in the advert, which would like it look messy, and due to the time we have for the advert which is 30 seconds we wont be able to introduce all of the characters.

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we had faced this week was that, we had placed a memory card into the camera and it had said that the card was not able to read , as there was an error to the card. How we had overcome this technical challenge was that we had brought extra memory cards on the day of filming, just in case the memory card had got full. We had replaced the faulty memory card.

What targets do you aim to achieve before your next entry?

What I aim to achieve in my next entry is, film in our second location, where it would be at Ben's house, as we would want to film the beginning of the advert and also film the end of the advert.

Production Log 3

What progress did you make since your previous entry?

What we had did this week was that we had compleated the rest of the paperwork of the advert as we had completed the a risk assessment, location reccie , storyboard and script.

What logistical challenges did you face and how did you overcome them?

The logistical challenges that we had faced this week was that one of the paperwork that we doing was the storyboard, was completed but it was not able to upload to our blogger page for the advertisement, it it said that the image had and error on it, how we had resolved this was that the image file that we try to upload was a bmp file, what we had to do is that we had to upload the image and convert the file to jpeg in-order to upload it to blogger.

What technical challenges did you face this week and how did you overcome them?

We had not faced any technical challenges this week as we had everything in-order and organised, the only challenge we had was the image file for the storyboard but it was over come by converting the file.

What targets do you aim to achieve before your next entry?

The target that I have aim to do next week is to, go out and film the actions sequences of the terry's chocolate orange advert, and to create a set order of shoots to crate on location of filming, we will be filming this sections at Brick lane that we had initially decided to do. We then  want to potentially  film the beginning and ending of the advert in that week on the second location of Ben's house, but however we have two other spare days for potentially to film at.

Production Log 2

What progress did you make since your previous entry?

The progression that we have made this week was that we had completed half our other paper work for the adverts, we had completed the Crew, cast , production scheduled and prop list. For the cast we had gone to potential actors that were willing to act for us in the advert. for the production scheduled we had made a group chat and asked each other when there where available to film and when the location would be free.

What logistical challenges did you face and how did you overcome them?

The challenges that we had faced this week was the accesses of actors and if there where available, the potential actors who we wanted to get went on holiday, because it was half term coming by and that was the time that we thought everyone would be free to film , how we had resolved this is that we had asked people that we through would have the ability to do the advert.

What technical challenges did you face this week and how did you overcome them?

The technical challenges that we have faced this week was that the paperwork that we had to do this advert for were set from a home computer, when downloading the file , it came up with a download error, how we overcame this idea was that we had viewed the file on the PowerPoint online viewer and how copy and past the content that we had did on to the file on our school serviced computer.

What targets do you aim to achieve before your next entry?

The target for my next entry , is that we want to complete the rest of our paper work for the advert, and to prepare our-self of the shoots that we would want to at the location when filming the advert.

Production Log 1

What progress did you make since your previous entry?

Due to this being the first entry of the production of the advert we, have not had a previous entry. What we had did this week was that I had presented the advert idea in a pitch in class.

What logistical challenges did you face and how did you overcome them?

The logistical challenges that we had faced was that our presentation , had not been up to stander due to us not knowing the presentation outline clearly, how we had resolved this is that we had learnt and took into the account of the presentation outline and re-presented it and had a great success with it. This allowed us to get a better understander of our advert idea of what it should and should not include.

What technical challenges did you face this week and how did you overcome them?

The technically challenges that we had faced during this week was that some of the links that we had placed on the presentations was not accessible on the school services and there had block some of the video that we had used. How we over came this problem is that we had removed the existing copy and try to find the same video up black or another video that would represent the same inspiration

What targets do you aim to achieve before your next entry?

The target that I have for next week is that I would like to start the pre- production paper work, of the advert which is the the cast and crew list, location reccie, health and safety, prop list , budget and production scheduled. 

Risk Assessments

Production Schedule

Prop List

Crew List

Cast List

Location Recces

Ben's House 

Travel Instructions: n/a crew owners house,

Brick Lane 

Travel Instructions: central line to mile end, district and hammersimith & city line to whitechapel, London overground to Shorditch high street rail station.

Voice Over Script

Storyboard

5

Pitch Reflection

How well I think that I and my partner had carried out gathering research is that very well, As we had  did visual primary reaches as we had go up to our potential target audience and ask them about the idea of the advert and there had responded positively to the advert idea as there had liked it and gave us other film that the idea could relate to. The product research we had go to shelves spaces in shops that we could by Terry's orange chocolate and saw the placement of the chocolate as it was placed at eye level we had also seen the chocolate around the treys orange to see the potential target market, we had also seen that all of the chocolate that where around the terry orange where sharing chocolate including the Terry's orange chocolate.

How well that we had presented our pitch was very well as this was indicated towards the end when the audience we were presenting to had final question, we quite minimal, as we had answer questioned that we had already said as we where repeating our selfs. I think the idea went well as we had integrated an older Terry's advert to a modern day scenes, as they had used a theme of Indiana jones and where had modified it to a more updated film of Jason Bourne.

I think that we had presented our research clearly as we had shown real life example that helped us with the representation of our idea and shown real primary research such as the interview and graphs that we had did on our target audience.The research that we had mostly include was interpreted into the final idea of the advert.

How we would improve our pitch is first of all I would had filmed the advert in a draft style to visual shows of the potential that our advert would look like. What other element of content that I would place in our advert to improve it is the genre of music that we would use, what I would have done is that I would placed potential soundtrack that would be placed in the advert.

Research improvement that I would have done is the research of the e-thos of the client as I would show and develop the clarity of link of the e-thos. What research other rears that i would have done is asked our audience what type of genre music that we could have is to getting a more valid reasons to get example of potential music that we would use.

The improvement that I would done on the presentations is, the clarity of it, as for some area of the pitch we had only given a point and example but didn't explain of why we had used it, as an improvement i would only include section that are relevant to the main of the advert. I would also improve the order that we had presented out pitch as we had shown the primary audience research towards the begging rather them towards the end to give our audience a better understanding.

Pitch

Pitch Video

ASA Research

What is the background of the ASA?

Committee of Advertising Practice also know at CAP, that was introduced in 1961. There were -primarily responsible for the constant revising and updating of the British Code of Advertising, But later on in th year it was replaced by the ASA also known as Advertising Standards Authority that adjudicate on complaints that advertisements have breached on the new Code.on TV, or take down the whole advert together.

What is the role of the ASA in the regulation of advertisements?

ASA is an organisations that started 1961 in that condemns the legal and ethical of advertising, the type of advert that ASA regulate are, Alcohol, Gambling, Food and soft drinks, Health and beauty products and Tobacco. How the ASA are funded is by the advertisies as there pay the ASA orginisations to control and rule out the codes for the advertisers.

What is the legal standing of the ASA in relation to Ofcom?

ASA are an legalisations organization that Controls the advertising industry in the UK. ASA  have the duty to view at all of the advert that they moderate to identify if the content of the advert breaks the rules that the ASA state any codes that the advert has broken, if there are any rules that are broken in an advert, the producers of the advert will need to take out a few parts for it to be on TV, or take down the whole advert together.

What are the procedures of the organisation?

How a complaint is made is through the ASA website as there, is a dedicated section where an audience could go a make a complaint about a advent that they may be offensive to them or harm to them. What happens when a complaint is made is that. What the compliant of the advertisement is judgmental on is does it include  only harm or detriment has happens or may happen, is there any explicit content shown in the advert, offensive behavior and if there is an homophobic behaviour.

1. First you submit a complaint
2. Then the ASA assesses your complaint
3. Resolving the complaint of the advert
4. Investigating to the final ruling
5. Ruling and publication to  set a final verdict.

What are the key parts of the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?

The key parts that will be important when producing my food and drinks advert is that the advert will have to be honest to the audiences as i will have to add truthful information to the audience, The advert should also be legal as the actions in the advert and it also should be decent to the audience. The adverts should not inculed any violence actions, that may influence the children to do as this means that the adverts should not inculed imitable behaviour.

Choose at least 4 TV Advertising case studies of (two) problematic food and soft drink advertising and (two) children and advertising?

Two problematic advert

 

Why the tango advert would be a problematic advert is because it contains imiatable behaviour, which means that a younger view could recreate the scene in the advert that would harm other, as there is a man that goes around after you have drunk the Tango to slap you. As is the ASA regulations, it say that all advert before the watershed hour must not contain any behaviour of violence to one another.The complaint that were received had said that it was risk of harming each from a younger prospective. As doctors said that kids where tangoing each other that perforate there ear drums.

The Pot noodle advert was banned by the ASA as it had received complaints from the public of having a sexual representation. As there is man that is walking into a restaurant to his friends with a horn in is trousers which is meant to represent a erect penis which give is a inappropriate look to it. As the public said to the ASA that that advert was not suitable for children and to be placed before the watershed hour. As the advert had used comments and action that weren't suitable. 

Two children advert

The Moneysupermarket.com advert was the most complained advert of 2016 as it has received 1,063 complaints, as the the advert was not upgraded. We can see in the advert that bodyguard Gary dressed in a suit with sunglasses on, starts to dance at a rally. The complaints where the the dancing was overly sexual and not allowed to be seen by kids, but however this was seen go be in a funny manner.The response from the complaints showed that they had found the dance moves distasteful. Dispute this not being banned, it has contain content that may offend a lot of people which mat help us to stay away from this type of advert.

The Heinze Beans can Song is a advert that is a problematic for children as this was banned from the ASA, as in the advert it is given you instruction on how to build your own drum out of a can. The ASA had said that they had received complaints that the advert shows instructions that may harm the younger age group, as they could be cut by the sides of the can as this is a risk. The amount of complaints that the ASA received from this was 3 that said that the advert encourage behaviour that is harmful.

Audience Case Study