Advertising Styles

Style

Humorous

The M & M advert is a humorous because it display content to be sexual but not and represent the content as funny because it is a M and M in the bed with the women. Where we can see the humorous element is at 0:08 where there is a shot of the women coming out of bed to make a seem like that she has been sleeping with another man, then further on we hear 0:20 where the man says "you was going to eat it without me" then we see a cut of the M&M coming out to represent a man. What this elements of the advert creates is a funny side to the situation, this also represent the product as being  so good that you would wan to go sleep with it. the audience effect this creates is that, M & M are so good that it would feel like you would be cheating on your partner, as it so irresistibly funny.

Surreal

The mars advert is see to be surreal because a dog cannot play an instrument (flute), it is impossible to make a dog blow into a fluent with tune. Were mars shows the surreal element is at 0:17 were we can see and hear that the brown fluffy dog is playing the flute on time to the music, then we see a cut to the face of the man who is watching the dog and has a confused look on his face, on how is the dog playing the flute.The effect that this advert creates on the audiences is that by eat the Mars you will be able to make your pet do something that is impossible. as the chocolate bar has an effect that it will make the impossible possible for the audiences. This is seen in many Mars advert where there are Seniors that are hard to image that is possible we can see this in the England football advert.

Dramatic

The Magnum advert is created to look dramatic to the audiences the elements that shows this is that there are dramatic and raw animals placed in the advert. as we see at 0:06 that the women in black is walking along side a black panther, which creates a dramatic feeling of power when eating the ice cream. Then we get to see other animal in the same genre such as tiger, and lions are placed, this to to creates a feel like people around you are beast. We also see a dramatic slogan of "release the beast", as this adds a emetic of drama and seriousness within the product. The effect that the advert creates to the audience is that if there eat the Magnum ice cream you can become a beast and you can realise the inner lion/tiger in you, as the advert is represented as it is seriousness and that it will make you a beast from the style that the advert is shown at.

Parodic

Parodic advert is an advert that mimics/has the similar features as another media this could be another advert, movie or a television programme . How this is shown in the Heineken advert is that there is a character in the advert that is mimicking the action that James bond would do in the film., this is shown at 0:17 where you see the person going onto the train and being attack bet the bad guys as he takes his jacket off to get read of them as this something that James bond would do.What effect this creates on the audience is that by drink Heineken you will be able to action like James bond , as you would be cool and masterious, as you would gain talent.