Codes and Conventions

Camera and shots

The camera shots that we seen in the advert that are most shown is close ups and extreme close ups, where we can see this is at 0:22 where we see the shots of some of the aspects of the car what is shown is elements such as lights, cars exterior and the engine. what this dose to the advert is that it allows them to present to the audience about the fine feature that is on the car. what this type of shot also does is shows the emotions of the car.. Towards the end we see an long shot with a low angle of cars, why this is used in the advert is to reveal to the audience the new cars that Audi has released. the low angle is a representation of importance, what this does is make the car seem powerful, as we are looking above at it we see this shot at 1:25.

Iconography

The iconic moment in this advert is shown as the Audi car giving birth. This moment is iconic to people as this is a special day/moment that people witness or experiences if a new birth. as it is a new attraction that everyone meets and get to know about. as this advert shows this moment that is placed into a car. This is a moment that creates will remember and the close people will also which would be the enthusiasts of Audi new cars.This moment is once in a life time opportunities to create the design one but not the same over again.

Editing

The editing that is placed in the advert is that there is a slow paces of edit. but in the beginning of the advert for a short amount of time the editing paces that is shown is fast, what this is meant to represent is the process that you go thought when about to give birth as the quick transition is meant to represent the quickness that a women goes through when there waters break.But then we see thought about the whole of the advertisement is the editing paces as being slow, what this editing paces is representing is the slow process that a women goes through when giving birth but in this case it is a Audi R8 giving birth to an Audi RS3.

Lighting

The lights that is use in the advert is bright and dark, what this different lighting represent is that vision of the baby with in the advert is the Audi RS3 in red. What we see at 0:10 is the lighting of the advert is dark, this represent that the baby is still in the mother were it is seen to be dark to the baby, which is shown through the Audi RS3 (Baby) being inside the Audi R8 (Mother). Further on in the advert we see the lighting change a brighter setting this is a representations of the baby coming out of the mother and seeing light for the first time we can see this at 1:27 where the new car is in a bright lighting condition, as it is new born.

Sound

The sound that we can hear in the advert is at 0:36 we can hear the car starting up this is to represent the iconic moment has the revving sound is meant to represent the first stage of birth. What we then hear is the tool that are being used on the car, the sound that is used is electronic and machinery sound effect this is a representations of the medical tools used in the birth operation. Then further on there is a huge increase in revving of the car at 0:52, which is a connotations of the women giving birth, but in this case its a car. Then at 0:18 we can hear the sound of wire coming apart, this is a sound effect that is gentle, the sound that you can hear is a representations of the child being slip from the mother, which is a show of a car releases a car. Through of the advert we can hear the sound of a a heart monitor were we can hear this specifically is at 1:28.

Music
The music that is placed in the design is classical/ opera music , what this music represent is the riches of the car, as the theme of the music is usual seen as expensive music that has been put together with precised accuracy, which no mistake. This is the meant to represent that the car hat is design has been design with accuracy.

Computer Graphics

The entire advert is structured over computer graphics, as the cars and the locations that you can see on screen is computer generated 3D design animations product. What this allows the advert to do is create an element that is physically impossible to do, an example of where we can see this is at 1:07 were we can see an Audi RS3 in an Audi R8 this would be impossible to create due to the sizes of the car, and if this was able is would cost a lot of money to design it. As the company has full control over the aesthetics of the advert, as there could make it look the best as possible.

Camera and shots

The camera language that there use in the advert is a lot of close up and long shot in the macbook pro prospective. where we can see a close up used is at 0:48 where we can see a close up of the track pad, why this is used is to show the fine detail of the product and what the final product element of the product look likes. Another shot that we can see in the advert is long shot we see this at 0:20 is were we can see a long shot of the Macbook pro, why an long shot was used is to show the audience the whole product in one shot, its to show the complete product. The camera movement we can see in the advert is a lot of tracking an example of where we can see this is at 0:56 we can the the inner components of the keyboard functions, what this tracking movement does is it keep the audience engaged and keep the advert going.

Iconography

The iconic design that you see in the advert is the new touch bar, that is placed in the new macbook, why this is iconic is because it is the first of it kind, and it is a game changer for the laptop/netbook industry. why this is iconography placed in the advert is because it is the key elements that apple will be making the macbook money off of. This is also iconic because of the fact that the design will be placed in history to have the first keyboard to included the first touch sensitive design.

Editing

The editing paces that is used in this advert is a slow paces, we can see long durations of cut between.  were we can see one of the longest cut is between 0:30-0:37, what we can see in the advert is a track shot of the screen and the comment that power the screen. why the slow editing pace is used is that it slowly reveals the Macbook, as it glimpse and then reveal the whole product. what this also represent is the manufacturing process that the design when through as it look a long time to make the pieces of art for the audience.

Lighting

The lighting that is used in the macbook pro advert is dark lighting we can see at 0:52 that only one side of the macbook is lit up. why this is lit in this specify way is to represent to them, that the macbook is coming out of the dark and into the light. It represent to the audience that it has been in apple dark hand and now there have shown light on it to show that purity is slowing coming to the new Macbook pro.

Sound

The sound that you hear throughout the whole advert is voice over, what the voice over feeling the audience is the function that apple has placed into there design. what the voice over does is that is grabs the audience attention as it is the loudest audio that is paced on the advert . what the voice over does is that give a meaning ti the visuals, it tell the viewer about the new macbook and why it could be the best to buy.

Music

The music that is placed in the macbook advert is heroic music, what this themed music does is that represent to the audience that refuse has came, and it is finally here to help you. Why this might be used in this advert is because it could represent to the audience is the new touch bar that is added to it is the new recuse , as it been made to help aid you problem and the difficult that you might goes through everyday.

Computer Graphics

The whole advert is placed in made from computer graphics. where we can see this is at 0:37  we can see an animation of the layer of screen that the macbook has. why this is created from computer graphics is because it allows the creator to make the advert look aesthetically pleasing as possible, without any ruff look. as the apple has control over look of the product. why else this process of making the advert might be used is that is might be easier and cheaper to make the components include of design a computes looks of the interior of the macbook, as this is could be time full and hard to create the elements that apple need.

Advertising Styles

Style

Humorous

The M & M advert is a humorous because it display content to be sexual but not and represent the content as funny because it is a M and M in the bed with the women. Where we can see the humorous element is at 0:08 where there is a shot of the women coming out of bed to make a seem like that she has been sleeping with another man, then further on we hear 0:20 where the man says "you was going to eat it without me" then we see a cut of the M&M coming out to represent a man. What this elements of the advert creates is a funny side to the situation, this also represent the product as being  so good that you would wan to go sleep with it. the audience effect this creates is that, M & M are so good that it would feel like you would be cheating on your partner, as it so irresistibly funny.

Surreal

The mars advert is see to be surreal because a dog cannot play an instrument (flute), it is impossible to make a dog blow into a fluent with tune. Were mars shows the surreal element is at 0:17 were we can see and hear that the brown fluffy dog is playing the flute on time to the music, then we see a cut to the face of the man who is watching the dog and has a confused look on his face, on how is the dog playing the flute.The effect that this advert creates on the audiences is that by eat the Mars you will be able to make your pet do something that is impossible. as the chocolate bar has an effect that it will make the impossible possible for the audiences. This is seen in many Mars advert where there are Seniors that are hard to image that is possible we can see this in the England football advert.

Dramatic

The Magnum advert is created to look dramatic to the audiences the elements that shows this is that there are dramatic and raw animals placed in the advert. as we see at 0:06 that the women in black is walking along side a black panther, which creates a dramatic feeling of power when eating the ice cream. Then we get to see other animal in the same genre such as tiger, and lions are placed, this to to creates a feel like people around you are beast. We also see a dramatic slogan of "release the beast", as this adds a emetic of drama and seriousness within the product. The effect that the advert creates to the audience is that if there eat the Magnum ice cream you can become a beast and you can realise the inner lion/tiger in you, as the advert is represented as it is seriousness and that it will make you a beast from the style that the advert is shown at.

Parodic

Parodic advert is an advert that mimics/has the similar features as another media this could be another advert, movie or a television programme . How this is shown in the Heineken advert is that there is a character in the advert that is mimicking the action that James bond would do in the film., this is shown at 0:17 where you see the person going onto the train and being attack bet the bad guys as he takes his jacket off to get read of them as this something that James bond would do.What effect this creates on the audience is that by drink Heineken you will be able to action like James bond , as you would be cool and masterious, as you would gain talent.

Advertising Form

Form

Realist narrative

The Coca Cola advert Brotherly love is see to be realistic advert because it can happen in real life, it is in a realistic position. Because the relations ship between the older and younger brother is a love and hate relationship.How the Brotherly love coke cola advert is seen to be a realist narrative advert. Is the narrative is representing a typical older and younger brother relationship between each other. we can see at 0:15 where the younger brother is struggling to get the headphones of the shelves, then in the next cut we see the older brother come in and reach for the headphone and placed them higher up the shelves, what this show is that the older bother teases him. Further on we see a realistic shown of an older brother as the younger brother is being bullied at 0:32 then we see at 0:37 the older brother comes and scares them off and give the Coke drink back to the younger brother. What effects that the adverts creates on the audiences is that the drink is normal, as it would fit in , it will tease you time to time but it will always back you up and always be there.

Anti-realist narrative

The skittles advent show the the anti-realist narrative form, why this because that the action that are done are not real as there cant physically be done in real life. The skittles advert shows an elements that is anti realist narrative, were we can see this in the skittles advert is at 0:07 where the man that is sitting down and he touches the stapler and there stapler turns into a skittles, we also see the same concept further on when he tries to pick up the phone and it turns into skittles you see this at 0:38. what effect this creates on the audience is that is that it represent to the audiences that buy buying skittle to will have to ability=y to have endless skillles but touching object, this creates a representation of creativeness as it make the advert look unique as it not in the ordinary, it make it memorable to the audiences.

Animation

Where we see the animations form is in the Oreo advent which is shown in a 2D style format with is animated. what elements are used in the advert to shown that it is animations, is that there is a 2D preferences used to created the advert. What we see in the advert is that there is a cartoon character that are formed in the advert this is shown at 0:07 where there is a monster that comes in as show it eating the Oreo. The advert has a children like theme this is shown through the song and the cartoon character that are shown in the Oreo advert. What effects this creates on the audience that Oreo would make you feel happy because the song has a joyful feel to it, as this would also make you feel like an child by eating the Oreo.

Documentary

Maltesers advert is shown as a documentary because there group of people are telling each other what has happened in the day or what had happen at an specific event. What is shown to make the maltesers advert a documentary, is that there are group of friend that are around a table, and the women in the wheel chair is telling a story about what happened at a wedding she went to we hear this at 0:02-0:22. she has been describing what happened on that night, as her wheel chair accidentally when over the bride mades foot. what effect this creates on the audience is that it make bad situation that have happened to real people, seen to funny, as the maltersear is way to bring out the entertainment side of that story.

Talking Heads

The Irn Bru advert include the talking head element as there are multiple elderly lady that are drinking the Irn Bru and showing there reactions to the camera.What we see in this advert which shows that this is a talking head avert. what we see is that there is a elderly women speaking at the beginning and has a test of the irn bru and here reaction is shown this is shown between 0:01-0:17. we get to see multiple elderly women trying the Irn Bru, we see a total of five talking head. What effect this creates on the audiences is that there get to see and know about normal people lives and see how irn bur has helped them. what this does is that it gives a representations of realistic opinion from the public and there real views on the drink.

Stand alone

The Calvin Klein is see to be a stand alone advert, as this was a one off advert form Calvin Klein. As this was a global advert with a celebrity endorsement with Margrot Robbie. How we know that this is a one off advert is that it is a perfume for girl called deep euphoria. As there is only one celebrity that is promoting this product it is amid toward one celebrity. what effect the Calvin Klein perfumes creates on the audience is that the perfume will make you feel like Margrot Robbie, and have experiences that Margrot Robbie when through is the advert as she is at a party and enjoying her time this is shown at 0:20, what this does is make the product seem like it going to change the way you feel.

Series

How the Walkers advert go into the series form, is that there is a multiple walker advert that included the same advert as Gary Lineker is placed in all of the walkers advert. The walkers advert is seen to be a series advert as there are many variety of the same character placed in it which is Gary Lineker. What we see is that Gary is presented to have a normal everyday job at 0:07 as a electrician, this concept is nearly placed in all of his series of him in a normal situation. What effect this creates on the audience is that it make the walkers cripes be normals, as it is a everyday thing. The series are done because it is to show consistences in the product relationship between Gary Lineker and how it is irresistible for him to leave the adverts.

Advertising Techniques

                 

Target Audience

The target audience for the kinda advert is 30-45 year old mostly female mother that have an interest in there children health, which live across the world with no specific ethnically amid towards, the advert is shown to be information and surveillance, this is due to the facts and sadistic that the present within the advert.

What type of advert that kinda chocolate is overt advert as it clearly define the product, and tell the audience what it contains and who it is good for and who it is approved by.we can see the approval statement at 0:29 a voice over that says "approved by mums, which mean that it is good for your child as mother knows best.There is also a fact placed in the advert at 0:24 where their voice over says more milk and less coco, which make the product seen to be healthy because it has less coco.

Where the audience is appeased is that there is a animated character in the advert which is meant to act like an mother in the advert with a child which make the advert more believable to the audiences. The advert make the kinda chocolate look child friendly as it is healthy for your child to each this was because of the statement that the chocolate is approved by moms.

Target Audience

The target audience for the aldi advert is 30-60 year old audience which is a mixer of both male and female, which may have a interest of family time and activates, the audience would be a British audience with all ethnicity, the socio economic group that it would be placed in is personally identity. as the advert is overt which mean that the message of the product is obvious.

The type of advert that the Aldi advert is that it is a overt advert as the message is obvious, because the message of aldi product are cheaper with the same quality to expensive product. as we can see red bull being compared to a aldi company energy drink, we see this at 0:02-0:16 where the elderly man is talking about the two product in his scenario.

How the Aldi advert appeal to the audience is that it make them realise that they could get the same quality product for the same price that you have get. It open there eyes and information then clearly with fact on the screen that is presented with graphics.

Target Audience

The target audience for the Foster advert is 18-30 mostly male, which an interest of football and hanging out with friends, the locations of this drinks would be amid towards the British audience with an all ethnicity's. the Socio economic group would be personal identity. as the situation would personally relate to the audience. this is a hidden advert as the product is not heavily shown in the advert its only shown toward the end.

How we know Foster is a hidden advert is that the product is hidden be hide object as it not upfront in the advert until the end we can see at 0:07 where we can see the foster can being cover by the man with the blue t-shirts hands, then we can see that second can been covered by the radio and not fully showing the can.The whole product is shown at the last 3 second of the advert t 0:38 where we can see the foster can and logo and slogo.

The audience appeal that the foster advert has is that it make the drink seem like an helping hand for the audiences as, by buying the drink it would allow you to get rid of problems that you may have. also the hidden elements also make it seem like that it is like your wing man it not going to be in front of you as it will always be behind you.

                     

Target Audience

The target audience for the Coca cola advert is 16-30 year old both female and male audience, with an interest of going out and partying, it apples to a world wide audience with a non specif audience. the socio economic group that the Coca cola advert would be amid towards is a of social relationship's, as this advert has a hidden message with in the advert as the product is not in your face.]
This advert is a hidden advert as the product is not the main elements in the advert as the couple are the main elements ts that are shown in the advert. The Drink is represents at a relationship started and exceed, as this also shows becoming comfortable with each other to starts having sexual activity. as this could be representing that Coca cola speeds up the stage of the relationship.
How the Coca cola advert apples to the audience is that it presented human like as it look like it has human emotion we see this at 0:34 where there girl is crying and upset at here boyfriend and then we see a shot of the glass Coca cola bottle which has a watch drip that is coming down from the side which look like tears we see this at 0:35, how this also apples to human is that it allows couple hat have broken up to come together to resemble there situation and forget about it over a Coca cola drink we see this at 0:54. we also see an connect of heart broken which a Coca cola bottle dropping to the ground and smashing up can see this at 0:30
                   

Target Audience

The target audience for the snickers is 16-40 year mostly male, with an interest of sports poetically in football, it would appeal to a world wide audience with a non specific audience.The element that this advert give is a problem and a solution to it.The advert is shown to be a information advert as it inform you about how you could solver a problems.
What type of advert that the Snickers advert is, that it informers the viewer. what we see in the advert is that there is a member of the team that is not acting as them self this is acknowledged at 0:19 where one of the time say "you are not you when you are hungry", it was then followed on by the women eating the chocolate and turing back into a man with is the following member of the team, we can see then after when he had turn back into a man there is a smilier situation of a team mate which shows that he needs a snicker.
How this appeals to the audience is that, it shows a typical lads football, as there is always someone in the game this does like a women and makes excess when their have lost a game of football. What effect that the snickers advert creates is that it set an emotions of humours, as the audience could relate to someone or them self in that situations.

                 

Target Audience

The target audience for the Extra Gum advert is 16-30 year old both female and male audience, with an interest of going out and wildlife, it apples to a world wide audience with a non specif ethnicity. the socio economic group that the Extra Gum advert would be amid towards is a of social relationships, this is shown in the narrative of the advert.
What type of advert the Extra Gum was in is the self-perception/social position. how we know that this is in this category is through the narrative it is presented in. what we see is the relationship between a couple that have met and built a relationship through Extra gum. Were we can see extra gum start the relationship is at 0:14 where the girl give the guy Extra gum to thank him from helping him, as this starts a beginning of the relationship.
The audience effect this this advert creates is that when you want to starts a friendship with other you can use Extra Gum to start the relationship. What we can see in the advert is that feeling of when you and you friend/partner are going through a bad time you can always share an Extra Gum to cheer each other up, we can see this part in the advert at 0:47 where there are both arguing and seconds later the women share a Extra gum to break up the silents between the aftermath of the argument you can see this at 0:50

Target Audience

The target audience for this advert would be 15-25 year old mostly male audience, that would have an interest of hip-hop music and an interested of rapping and rhyming, the audience wold be based worldwide with a non specific ethnicity, the socio economic group that it would be placed in is an Entertainment/Diversion group.
How we know that the sprite advert has an celebrity placed within there advert is that there is a well know hip-hop/rapper in the advert which is drake as he is placed in 99 percent of the video as you can see him at 0:01 where drake is in the studio. Then further on we see that drake has lost concentration of rapping so he drink the sprite bottle at 0:22 as this is indicates the product that he is promoted for, it display that product that has been celebrity endorsed.
The audience apples that this created to the audience is that it shows that by drinking sprite is with bring you feeling back to create more better music. as this create a personal identity yet entertainment as the song that is placed in the advert is make it more lively and energetic to the audience. how the advert show to be an personal identity presented product is that it could relate to younger rapper that are inspired by Drake, that have lost feeling for music , as this could help them find there why by drinking Sprite as there might see that Drake is drinking it and creating number one singles and there might be inspired to drink sprite.

Advertising Characteristics

Part one : Code and Convention in TV advertising

Benefits offered

One of the benefits that Pepsi offers to the audience is that it is a Conversation starter, we can see this at 0:20 where Terry walking with Drogaba and Messi that are wearing Pepsi shirts that starts a conversations with a young boy that is wearing a green t shirts that is drinking a Pepsi can, What this does is that it shows that people that don't know each other can come to a conversations.

Another benefit that Pepsi offer to the audience is that it bring people together, we can see this at 0:35 a variety of people coming together to form a pitch, we can see people coming together from different directions, to form a unified shape, this is to shows that Pepsi begins a relationship with the community and make the atmosphere with exciting vibes.

What other benefits that Pepsi offers to the audiences is that it creates a moment in people. as it inspire then to move and change the atmosphere we can see this at 0:48 where the people that have formed a pitch shape are moving the same time as the football play, what this shows us is that the world cup is developing a changing to the company as it is making people happier. 

Advantages over other similar

An advantage that Pepsi has over similar product such as coke is that it can restore your energy, we can see this in the advert with the football player drink Pepsi after they have played there football match, what this show is help restore energy that you have used, so this can be used for any activity that audiences has done, this is not shown in the coke adverts.

Another advantage Pepsi has is that it refresh your world, as this is said at the end of the advert at 2:24 we can see a slogan of refresh your world . the advantage is that it has a different representation from other soft drinks, as this promotes that your world can be restarted as it can be turned into to a bad day to a good day.

UPS

The unique selling point of Pepsi is that it is a a energy filler for athletes, this is seen in the advert as there is football player drink it at the end of there game, it is seen as the selling point and being suitable for athletes to drink , which also mean that you could also be an athletes if you include this into you diet and it will help you.

Lifestyle appeal

The lifestyle appeal that Pepsi gives to the audience is energetic vibes, as it promotes enthusiasm to the audience, we can see in the advert that the people are having fun fro the smiles on there faces this is backed up by the background music of being lively, which made the atmosphere energetics and exciting to watch as there see other being lively.

The life style appeal that Pepsi give the audiences is that it is a sports drink, it promotes to the audiences that if you work out or are an athletes you can drink the product as it is good for your diet, we also see this in the advert that the athletes at the end of the football match they start to drink the Pepsi, as this connotes that the drink is healthy because the football player are drinking Pepsi.

Brand Identity

The brand connotes that the soft drink is suitable for athletes, we see this in many of other Pepsi advert, where athletes are used to promote the drink. We see that at the end of the advert that the athletes are drinking Pepsi after there football games, this is to shows that the product is apart of the athletes lives, as it is in there diet of what there eat and drink.

What other brand identity that Pepsi promotes is that it is a purely made drink as it from the earth as it not processed , this is seen as the brands, you can see this in the advert where the main location is in the wild , out in the open instead of a lab with it is processed.We also see people being active and moving around as this is a natural movement , this is also see in other Pepsi adverts.

Benefits offered

One of the benefits that the products offers to the audience is youth. This is shown in the time 0:12 seconds in the advert, you can see that adults eating the haribo and then talking to each other with a children like voices. This has been advertise like this because is denotes to the audience by eating Harbio you are becoming a child you would stay young.

Another benefits that we see in the Haribo advert is work becomes interesting. You can see this in the code of 0:24 seconds in the Haribo advert. what you can see is a bunch of smart uniformed businessman and business women that are around a table like they are in a meeting.But where the interesting of works comes into places is that they are eating Haribo and they are telling each other they story's. and they are laughing at work place.

The final benefit that the advert shows that the product is a ice breaker. we see this in the advert at 0:04 seconds where you see the business women entering the meeting with a haribo packet. as she starts to share them out and speak to each other.This product has been advertise as making friends with others at work and starting a conversation with them. 

Advantages over other similar

An advantage Haribo has is that there are a variety if different gummy as there is a part in the advert of the businessman holding three different sweets, which shows the advantages of that there are sweets that are in different sizes, shapes, colours and texture that the audience can choose from as it give them a option on which sweet to each as there not a set sweet for each packet.

Another advantage to Haribo is that it is nit set to one specific audience of children, this is shown in the advert that there are adults that are eating Haribos, there are other advert which have different aged group that re placed in the advert, which shows us that the Haribos are meant for everyone to each and share to one another

UPS

The Unique selling point of Haribo is that it is the largest gummy sweet company, as it is a monopoly (dominates) for gummy sweets. That alone is a unique selling point because there are no true comparators that sell the same product as Haribo, As we do not see anything in the advert that defined that there number one because there audience know that they number one gummy sweet company. 

Lifestyle appeal

The lifestyle appeal that Haribo promotes is that it allows you to become young by eating the product, we see this in the advert when you see adults eating the sweets then talking in a child voices, the lifestyle appeal is shown that the product is suitable for children and adults because of the colours in the packaging style of the adverts are energetic.

What else Haribo appeales to the audiencese is that it is a conversation starter, as the advert promotes this lifestyle as it ice breaker between strangers. We see this in the advert when the business women comes in and starts a conversation with  a Haribo packet. It shows that the lifestyle is that you cam make new friends and start to know more about each other.

Brand Identity

The brand identity that Haribo promotes is youth this is seen in the advert, where the business men and women are speaking to each other with child like voices as there voices are dubbed in children's voice's, which connotes that the brand is to promotes that it can make you younger by eating haribo. This brand identity is promoted through there other adverts where the adults are speaking in a child like voices as this is brands across many of there adverts.

What other brand identity that Haribo has is that it makes friends with the audience is making new friends, we can see in this advert that the business women comes into the offices and starts a convensations and builds a friends with here colleges with Haribos, we can see this is other adverts where there is a creations of relationship through Haribo's.

10 Memorable Advert

1) The reasoning why the cadburys gorilla advert is very memorable is that there is a unique character in it of a gorilla. which set a humours and funny experience, another reason why it is memorable is be the action of the advert because you see a gorilla playing the drum which set a weird image in your head. How this effects the audience is that they can do thing that are not possible by eating the chocolate is, things that are impossible like the gorilla playing the drums. which set a representation to the audience that there everything is possible but eating cadbury. The technical skills that are used in the advert is that the camera language that are used are forced on the gorilla for example they have used close up. there have a lot of track shoots used to keep the camera moving and the audience engaged by the movement.

What makes this advert so memorable is the action that they are doing during the advert is funny and unique and there are dancing with there eyebrows. what else is also memorable is the song that they use in the advert is catchy. How this effects the audience is that is make it seem like by eating cadbury chocolate you would do something that is impossible. it show that the impossible can become possible. The editing technical skills that were use in the advert where visual effects on the eyebrow's which made the advert come to life. We also see towards the end that there is a fast cutting paces which keep the audience on the feet with unexpected transitions.


 What makes this memorable is the character that are having the dance battle between each other. one is wearing short shorts which is a guy and other is wearing construntion work clothes. The dance type they have is quite feminism as there is tweaking and there is pole dancing which creates a funny atmosphere of the advert. What effect this creates on the audience is that is breaks the ices. and represents that feel proud of you hidden talents. and to step out of your comfort zone which means go buy there products and not be frightened.The technical elements that they use is that there is a lot of cuts in the adverts which matches with the actions of them dancing.



What make this advert so memorable is the dog playing the flute, which make it funny and unique as this has not be seen before on a advert. as this creates a spontaneous scenario. another reasons why this is memorable is the song that is played with the flute. which is sound to be recognisable.What effect this creates on the product is that by eating the chocolate you can make your pets do unique and greats things. This can also relate to the UK audience of have the most common pet of a dog. the technical skills that they use in the advent is in a professional standers, you can see this in the edit of the advent which make it seem like a high quality advert.



5) What makes the go compare advert so memorable is that there is a a character which is seen too be annoying to the public.Another reason is the song that he sing for his character is catchy and memorable . what else is memorable about this advert is the scene where Stephen Hawking creates the back hole to such the go compare character in.what effect this creates on the audience and the products is that it keeps the product into there head because of the annoying character. The black holes shows us that the company knows that the audience is annoyed about the song , so there killed him off. The technical skills there use in the advert is visual effects of the back wholes where Hawking is thinking about it.

6) what make the three advert so memorable is the character with in the advert which is a puppet, the puppet creates a storyline of being down and bad things happening him then there is a change of good happening to the puppet, what else make this memorable is the song that is sang in the advert which is catchy which make it sound like a jingle. The effect this is creates on the audience that is creates a personal feel and connection to the audience, as they have had a day which are bad and misrable but then changes to one of there best days.the technical skills that is shown is there is a close up used on the puppet to show emotions in the beginning. The editing that is done shows a story and narrative of the puppet.

7)This Amazon advervistiment is memorable, the reasoning is because of Jeremy Clarkson as he has a huges TV personality which large percentage of people know around the world from Top Gear, this is also backed up by the humour, this is seen when he say "that" to BBC iplayer. what effect this added to the production is that a larger audience would be engaged  because the top gear audience and the amazon audience would come together. It promotes it to the Internet and online viewers that watch netflix, amazon prime and online iplayers.The technical elements that they used were graphic there had used this on the TV viewer section which make it look professional. the camera language that they used is mid shots and long shots which show the better picture of the product.

8) The Nike advertisment is very memorable due to the fact the there is a unique story being told in the advert with humours side to it because you see a ball boy and Ronaldo switch body , another reasons why this is memorable is that there is Ronaldo as he is one of the most memorable football player. How this advert is effective to the audience is that there is a sense of motivation. it has a representation to the audicne that Nike will stay with you from the bottom to the top and also has a represention that by wearing Nike you can become one of the greatest football player or be along side one. it represent a young male audience. The technical strength is the camera language that is used is quite ruff which show the realism of the situation. its to create a representation that Nike is real as it can be.The sound that is used is at the begging there is dramatic music to show something had happened then towards the end there is heroic music to create a feel that there is a reward at the end.

9) How the Toyota AYGO advert is memorable is because of the actions that there are doing in the advert, there are pranking the public that the car is driving its self. Another reason is that there is a huge youtube celebrity that is pranking that, as he is know to pranks a lot of the public on his channel. What effect this creates on the audience and on the product is that it is amid towards a much wider audience because of the Internet star of promoting it on the web and Toyota promoting it on broadcast Television. the product seem like it can be drove it self its show that Toyota have made the future. its has a representation that it is a easy car to drive that it virtual driving it self.the sound that is used in the advert is happy jolly music, it create a sense of happiness. the camera technology used is go pro which is placed in the car which creates a bigger picture.

10) What make the Audi R8 advert memorable this is seen from the suspense to come to the revile of the car which make it seem like a mysterious car. This is also memorable from the colour of the car which is orange which stands out from the dark back ground. what effect this creates on the audience and the product is that it seem like the car is colour this is seen from the heart beat of the person which represented that the car makes your adrenalin going. The dark atmosphere represent that the beauty had came out which could relate to the audience by getter the car you are seen bright light.The technical skills used is quick pace editing and the graphics which show and represent the heart beats pumping from the speed of the car that is going.