Camera and shots
The camera shots that we seen in the advert that are most shown is close ups and extreme close ups, where we can see this is at 0:22 where we see the shots of some of the aspects of the car what is shown is elements such as lights, cars exterior and the engine. what this dose to the advert is that it allows them to present to the audience about the fine feature that is on the car. what this type of shot also does is shows the emotions of the car.. Towards the end we see an long shot with a low angle of cars, why this is used in the advert is to reveal to the audience the new cars that Audi has released. the low angle is a representation of importance, what this does is make the car seem powerful, as we are looking above at it we see this shot at 1:25.
Iconography
The iconic moment in this advert is shown as the Audi car giving birth. This moment is iconic to people as this is a special day/moment that people witness or experiences if a new birth. as it is a new attraction that everyone meets and get to know about. as this advert shows this moment that is placed into a car. This is a moment that creates will remember and the close people will also which would be the enthusiasts of Audi new cars.This moment is once in a life time opportunities to create the design one but not the same over again.
Editing
The editing that is placed in the advert is that there is a slow paces of edit. but in the beginning of the advert for a short amount of time the editing paces that is shown is fast, what this is meant to represent is the process that you go thought when about to give birth as the quick transition is meant to represent the quickness that a women goes through when there waters break.But then we see thought about the whole of the advertisement is the editing paces as being slow, what this editing paces is representing is the slow process that a women goes through when giving birth but in this case it is a Audi R8 giving birth to an Audi RS3.
Lighting
The lights that is use in the advert is bright and dark, what this different lighting represent is that vision of the baby with in the advert is the Audi RS3 in red. What we see at 0:10 is the lighting of the advert is dark, this represent that the baby is still in the mother were it is seen to be dark to the baby, which is shown through the Audi RS3 (Baby) being inside the Audi R8 (Mother). Further on in the advert we see the lighting change a brighter setting this is a representations of the baby coming out of the mother and seeing light for the first time we can see this at 1:27 where the new car is in a bright lighting condition, as it is new born.
Sound
The sound that we can hear in the advert is at 0:36 we can hear the car starting up this is to represent the iconic moment has the revving sound is meant to represent the first stage of birth. What we then hear is the tool that are being used on the car, the sound that is used is electronic and machinery sound effect this is a representations of the medical tools used in the birth operation. Then further on there is a huge increase in revving of the car at 0:52, which is a connotations of the women giving birth, but in this case its a car. Then at 0:18 we can hear the sound of wire coming apart, this is a sound effect that is gentle, the sound that you can hear is a representations of the child being slip from the mother, which is a show of a car releases a car. Through of the advert we can hear the sound of a a heart monitor were we can hear this specifically is at 1:28.
Music
The music that is placed in the design is classical/ opera music , what this music represent is the riches of the car, as the theme of the music is usual seen as expensive music that has been put together with precised accuracy, which no mistake. This is the meant to represent that the car hat is design has been design with accuracy.
Computer Graphics
The entire advert is structured over computer graphics, as the cars and the locations that you can see on screen is computer generated 3D design animations product. What this allows the advert to do is create an element that is physically impossible to do, an example of where we can see this is at 1:07 were we can see an Audi RS3 in an Audi R8 this would be impossible to create due to the sizes of the car, and if this was able is would cost a lot of money to design it. As the company has full control over the aesthetics of the advert, as there could make it look the best as possible.
Camera and shots
The camera language that there use in the advert is a lot of close up and long shot in the macbook pro prospective. where we can see a close up used is at 0:48 where we can see a close up of the track pad, why this is used is to show the fine detail of the product and what the final product element of the product look likes. Another shot that we can see in the advert is long shot we see this at 0:20 is were we can see a long shot of the Macbook pro, why an long shot was used is to show the audience the whole product in one shot, its to show the complete product. The camera movement we can see in the advert is a lot of tracking an example of where we can see this is at 0:56 we can the the inner components of the keyboard functions, what this tracking movement does is it keep the audience engaged and keep the advert going.
Iconography
The iconic design that you see in the advert is the new touch bar, that is placed in the new macbook, why this is iconic is because it is the first of it kind, and it is a game changer for the laptop/netbook industry. why this is iconography placed in the advert is because it is the key elements that apple will be making the macbook money off of. This is also iconic because of the fact that the design will be placed in history to have the first keyboard to included the first touch sensitive design.
Editing
The editing paces that is used in this advert is a slow paces, we can see long durations of cut between. were we can see one of the longest cut is between 0:30-0:37, what we can see in the advert is a track shot of the screen and the comment that power the screen. why the slow editing pace is used is that it slowly reveals the Macbook, as it glimpse and then reveal the whole product. what this also represent is the manufacturing process that the design when through as it look a long time to make the pieces of art for the audience.
Lighting
The lighting that is used in the macbook pro advert is dark lighting we can see at 0:52 that only one side of the macbook is lit up. why this is lit in this specify way is to represent to them, that the macbook is coming out of the dark and into the light. It represent to the audience that it has been in apple dark hand and now there have shown light on it to show that purity is slowing coming to the new Macbook pro.
Sound
The sound that you hear throughout the whole advert is voice over, what the voice over feeling the audience is the function that apple has placed into there design. what the voice over does is that is grabs the audience attention as it is the loudest audio that is paced on the advert . what the voice over does is that give a meaning ti the visuals, it tell the viewer about the new macbook and why it could be the best to buy.
Music
The music that is placed in the macbook advert is heroic music, what this themed music does is that represent to the audience that refuse has came, and it is finally here to help you. Why this might be used in this advert is because it could represent to the audience is the new touch bar that is added to it is the new recuse , as it been made to help aid you problem and the difficult that you might goes through everyday.
Computer Graphics
The whole advert is placed in made from computer graphics. where we can see this is at 0:37 we can see an animation of the layer of screen that the macbook has. why this is created from computer graphics is because it allows the creator to make the advert look aesthetically pleasing as possible, without any ruff look. as the apple has control over look of the product. why else this process of making the advert might be used is that is might be easier and cheaper to make the components include of design a computes looks of the interior of the macbook, as this is could be time full and hard to create the elements that apple need.
