Advertising Characteristics

Part one : Code and Convention in TV advertising

Benefits offered

One of the benefits that Pepsi offers to the audience is that it is a Conversation starter, we can see this at 0:20 where Terry walking with Drogaba and Messi that are wearing Pepsi shirts that starts a conversations with a young boy that is wearing a green t shirts that is drinking a Pepsi can, What this does is that it shows that people that don't know each other can come to a conversations.

Another benefit that Pepsi offer to the audience is that it bring people together, we can see this at 0:35 a variety of people coming together to form a pitch, we can see people coming together from different directions, to form a unified shape, this is to shows that Pepsi begins a relationship with the community and make the atmosphere with exciting vibes.

What other benefits that Pepsi offers to the audiences is that it creates a moment in people. as it inspire then to move and change the atmosphere we can see this at 0:48 where the people that have formed a pitch shape are moving the same time as the football play, what this shows us is that the world cup is developing a changing to the company as it is making people happier. 

Advantages over other similar

An advantage that Pepsi has over similar product such as coke is that it can restore your energy, we can see this in the advert with the football player drink Pepsi after they have played there football match, what this show is help restore energy that you have used, so this can be used for any activity that audiences has done, this is not shown in the coke adverts.

Another advantage Pepsi has is that it refresh your world, as this is said at the end of the advert at 2:24 we can see a slogan of refresh your world . the advantage is that it has a different representation from other soft drinks, as this promotes that your world can be restarted as it can be turned into to a bad day to a good day.

UPS

The unique selling point of Pepsi is that it is a a energy filler for athletes, this is seen in the advert as there is football player drink it at the end of there game, it is seen as the selling point and being suitable for athletes to drink , which also mean that you could also be an athletes if you include this into you diet and it will help you.

Lifestyle appeal

The lifestyle appeal that Pepsi gives to the audience is energetic vibes, as it promotes enthusiasm to the audience, we can see in the advert that the people are having fun fro the smiles on there faces this is backed up by the background music of being lively, which made the atmosphere energetics and exciting to watch as there see other being lively.

The life style appeal that Pepsi give the audiences is that it is a sports drink, it promotes to the audiences that if you work out or are an athletes you can drink the product as it is good for your diet, we also see this in the advert that the athletes at the end of the football match they start to drink the Pepsi, as this connotes that the drink is healthy because the football player are drinking Pepsi.

Brand Identity

The brand connotes that the soft drink is suitable for athletes, we see this in many of other Pepsi advert, where athletes are used to promote the drink. We see that at the end of the advert that the athletes are drinking Pepsi after there football games, this is to shows that the product is apart of the athletes lives, as it is in there diet of what there eat and drink.

What other brand identity that Pepsi promotes is that it is a purely made drink as it from the earth as it not processed , this is seen as the brands, you can see this in the advert where the main location is in the wild , out in the open instead of a lab with it is processed.We also see people being active and moving around as this is a natural movement , this is also see in other Pepsi adverts.

Benefits offered

One of the benefits that the products offers to the audience is youth. This is shown in the time 0:12 seconds in the advert, you can see that adults eating the haribo and then talking to each other with a children like voices. This has been advertise like this because is denotes to the audience by eating Harbio you are becoming a child you would stay young.

Another benefits that we see in the Haribo advert is work becomes interesting. You can see this in the code of 0:24 seconds in the Haribo advert. what you can see is a bunch of smart uniformed businessman and business women that are around a table like they are in a meeting.But where the interesting of works comes into places is that they are eating Haribo and they are telling each other they story's. and they are laughing at work place.

The final benefit that the advert shows that the product is a ice breaker. we see this in the advert at 0:04 seconds where you see the business women entering the meeting with a haribo packet. as she starts to share them out and speak to each other.This product has been advertise as making friends with others at work and starting a conversation with them. 

Advantages over other similar

An advantage Haribo has is that there are a variety if different gummy as there is a part in the advert of the businessman holding three different sweets, which shows the advantages of that there are sweets that are in different sizes, shapes, colours and texture that the audience can choose from as it give them a option on which sweet to each as there not a set sweet for each packet.

Another advantage to Haribo is that it is nit set to one specific audience of children, this is shown in the advert that there are adults that are eating Haribos, there are other advert which have different aged group that re placed in the advert, which shows us that the Haribos are meant for everyone to each and share to one another

UPS

The Unique selling point of Haribo is that it is the largest gummy sweet company, as it is a monopoly (dominates) for gummy sweets. That alone is a unique selling point because there are no true comparators that sell the same product as Haribo, As we do not see anything in the advert that defined that there number one because there audience know that they number one gummy sweet company. 

Lifestyle appeal

The lifestyle appeal that Haribo promotes is that it allows you to become young by eating the product, we see this in the advert when you see adults eating the sweets then talking in a child voices, the lifestyle appeal is shown that the product is suitable for children and adults because of the colours in the packaging style of the adverts are energetic.

What else Haribo appeales to the audiencese is that it is a conversation starter, as the advert promotes this lifestyle as it ice breaker between strangers. We see this in the advert when the business women comes in and starts a conversation with  a Haribo packet. It shows that the lifestyle is that you cam make new friends and start to know more about each other.

Brand Identity

The brand identity that Haribo promotes is youth this is seen in the advert, where the business men and women are speaking to each other with child like voices as there voices are dubbed in children's voice's, which connotes that the brand is to promotes that it can make you younger by eating haribo. This brand identity is promoted through there other adverts where the adults are speaking in a child like voices as this is brands across many of there adverts.

What other brand identity that Haribo has is that it makes friends with the audience is making new friends, we can see in this advert that the business women comes into the offices and starts a convensations and builds a friends with here colleges with Haribos, we can see this is other adverts where there is a creations of relationship through Haribo's.

10 Memorable Advert

1) The reasoning why the cadburys gorilla advert is very memorable is that there is a unique character in it of a gorilla. which set a humours and funny experience, another reason why it is memorable is be the action of the advert because you see a gorilla playing the drum which set a weird image in your head. How this effects the audience is that they can do thing that are not possible by eating the chocolate is, things that are impossible like the gorilla playing the drums. which set a representation to the audience that there everything is possible but eating cadbury. The technical skills that are used in the advert is that the camera language that are used are forced on the gorilla for example they have used close up. there have a lot of track shoots used to keep the camera moving and the audience engaged by the movement.

What makes this advert so memorable is the action that they are doing during the advert is funny and unique and there are dancing with there eyebrows. what else is also memorable is the song that they use in the advert is catchy. How this effects the audience is that is make it seem like by eating cadbury chocolate you would do something that is impossible. it show that the impossible can become possible. The editing technical skills that were use in the advert where visual effects on the eyebrow's which made the advert come to life. We also see towards the end that there is a fast cutting paces which keep the audience on the feet with unexpected transitions.


 What makes this memorable is the character that are having the dance battle between each other. one is wearing short shorts which is a guy and other is wearing construntion work clothes. The dance type they have is quite feminism as there is tweaking and there is pole dancing which creates a funny atmosphere of the advert. What effect this creates on the audience is that is breaks the ices. and represents that feel proud of you hidden talents. and to step out of your comfort zone which means go buy there products and not be frightened.The technical elements that they use is that there is a lot of cuts in the adverts which matches with the actions of them dancing.



What make this advert so memorable is the dog playing the flute, which make it funny and unique as this has not be seen before on a advert. as this creates a spontaneous scenario. another reasons why this is memorable is the song that is played with the flute. which is sound to be recognisable.What effect this creates on the product is that by eating the chocolate you can make your pets do unique and greats things. This can also relate to the UK audience of have the most common pet of a dog. the technical skills that they use in the advent is in a professional standers, you can see this in the edit of the advent which make it seem like a high quality advert.



5) What makes the go compare advert so memorable is that there is a a character which is seen too be annoying to the public.Another reason is the song that he sing for his character is catchy and memorable . what else is memorable about this advert is the scene where Stephen Hawking creates the back hole to such the go compare character in.what effect this creates on the audience and the products is that it keeps the product into there head because of the annoying character. The black holes shows us that the company knows that the audience is annoyed about the song , so there killed him off. The technical skills there use in the advert is visual effects of the back wholes where Hawking is thinking about it.

6) what make the three advert so memorable is the character with in the advert which is a puppet, the puppet creates a storyline of being down and bad things happening him then there is a change of good happening to the puppet, what else make this memorable is the song that is sang in the advert which is catchy which make it sound like a jingle. The effect this is creates on the audience that is creates a personal feel and connection to the audience, as they have had a day which are bad and misrable but then changes to one of there best days.the technical skills that is shown is there is a close up used on the puppet to show emotions in the beginning. The editing that is done shows a story and narrative of the puppet.

7)This Amazon advervistiment is memorable, the reasoning is because of Jeremy Clarkson as he has a huges TV personality which large percentage of people know around the world from Top Gear, this is also backed up by the humour, this is seen when he say "that" to BBC iplayer. what effect this added to the production is that a larger audience would be engaged  because the top gear audience and the amazon audience would come together. It promotes it to the Internet and online viewers that watch netflix, amazon prime and online iplayers.The technical elements that they used were graphic there had used this on the TV viewer section which make it look professional. the camera language that they used is mid shots and long shots which show the better picture of the product.

8) The Nike advertisment is very memorable due to the fact the there is a unique story being told in the advert with humours side to it because you see a ball boy and Ronaldo switch body , another reasons why this is memorable is that there is Ronaldo as he is one of the most memorable football player. How this advert is effective to the audience is that there is a sense of motivation. it has a representation to the audicne that Nike will stay with you from the bottom to the top and also has a represention that by wearing Nike you can become one of the greatest football player or be along side one. it represent a young male audience. The technical strength is the camera language that is used is quite ruff which show the realism of the situation. its to create a representation that Nike is real as it can be.The sound that is used is at the begging there is dramatic music to show something had happened then towards the end there is heroic music to create a feel that there is a reward at the end.

9) How the Toyota AYGO advert is memorable is because of the actions that there are doing in the advert, there are pranking the public that the car is driving its self. Another reason is that there is a huge youtube celebrity that is pranking that, as he is know to pranks a lot of the public on his channel. What effect this creates on the audience and on the product is that it is amid towards a much wider audience because of the Internet star of promoting it on the web and Toyota promoting it on broadcast Television. the product seem like it can be drove it self its show that Toyota have made the future. its has a representation that it is a easy car to drive that it virtual driving it self.the sound that is used in the advert is happy jolly music, it create a sense of happiness. the camera technology used is go pro which is placed in the car which creates a bigger picture.

10) What make the Audi R8 advert memorable this is seen from the suspense to come to the revile of the car which make it seem like a mysterious car. This is also memorable from the colour of the car which is orange which stands out from the dark back ground. what effect this creates on the audience and the product is that it seem like the car is colour this is seen from the heart beat of the person which represented that the car makes your adrenalin going. The dark atmosphere represent that the beauty had came out which could relate to the audience by getter the car you are seen bright light.The technical skills used is quick pace editing and the graphics which show and represent the heart beats pumping from the speed of the car that is going.